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Grow card metrics now include all fundraisers created

Count of fundraisers on Grow card metrics now includes all fundraisers created (to include $0 fundraisers), instead of only fundraisers that had donations.

Count of fundraisers on Grow card metrics now includes all fundraisers created (to include $0 fundraisers), instead of only fundraisers that had donations. This enhancement will be retroactive so that all past Grow cards will reflect this change
  • The impact to the Conversion Rate metric is that it will increase since it now includes $0 fundraisers
  • The impact to the Average Fundraiser metric is that it will decrease since it now includes $0 fundraisers
  • Once we launch segmentation and the ability to create journeys inside the platform, we’ll break out the $0 fundraiser metric. This way nonprofits will have control to reduce the number of $0 fundraisers


Screenshot 2023-12-19 at 2.43.08 PM