Who shows up as a supporter?

A Supporter in the GoodUnited platform is anyone who interacts with  GoodUnited technology. 


  • Including Messenger subscribers (contacts) .
  • The Total Supporter count can be either subscribers with active messaging or those with inactive messaging status.
  • Individuals who created fundraisers from GoodUnited’s API fundraising pages.
  • Individuals who made donations to fundraisers created from GoodUnited’s API fundraising pages.
  • Challenge leads (signed up for a challenge and provided first name, last name, and email address).
  • Anyone who has given your nonprofit permission to message them since March 2023.