Total revenue on the platform will decrease and Messenger subscribers (contacts) will increase.
You have access to comprehensive revenue data, including platform revenue, Challenge revenue, and historical data tied to supporters. This includes current subscriber data, all-time Challenge leads, and revenue generated from Messenger journeys and Facebook Native challenges, covering the period from March 2023 to the present.
Metric Information: Values are updated depending on the filters, list, and segments selected.
- Total Supporters: A Supporter in the GoodUnited platform is anyone who interacts with GoodUnited technology.
- Including Messenger subscribers (contacts)
- The Total Supporter count can be either subscribers with active messaging or those with inactive messaging status
- Individuals who created fundraisers from GoodUnited’s API fundraising pages
- Individuals who made donations to fundraisers created from GoodUnited’s API fundraising pages
- Challenge leads (signed up for a challenge and provided first name, last name, and email address)
- Including Messenger subscribers (contacts)
- Total Revenue: The total amount of money generated using GoodUnited's technology.
- Including GoodUnited’s API fundraising pages and revenue journeys based on the filters you apply.
- Including GoodUnited’s API donation pages (if applicable to your organization).
- Note: This figure may be higher than the actual received revenue because it includes both the money fundraised by supporters and their direct donations.
- Average Revenue/Supporter: Average revenue per supporter based on selected filters.