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      What is Attributed Revenue?

      Attributed Revenue has several components: Attributed Revenue (topline), Avg Rev per Subscriber (topline), Attributed Revenue (Journey level), and Avg Rev Per Subscriber (Journey level)

      • Attributed Revenue (topline): Total revenue generated as a result of your supporters' participation in revenue Journeys.
      • Avg Rev per Subscriber (topline): Total Attributed Revenue from Journeys/Total Subscribers who received messages from all Journeys for your non-profit.
      • Attributed Revenue (Journey level): Total revenue generated as a result of your supporters; participation in this particular revenue Journey.
      • Avg Rev Per Subscriber (Journey level): Total Attributed Revenue from this Journey/Total Subscribers who received messages from this Journey.