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      Update to 24-Hour Rule and Subscriber States

      Supporter categorization under the 24-hour rule and messaging permission tokens.

      What:
      • Introduces a new state to distinguish between supporters under the 24-hour rule and those with active messaging permission tokens.
      • Updates how subscribers are defined and counted to ensure precision.
      Why:
      • Improves Filtering: Enables differentiation between supporters under the 24-hour rule and those with active permissions, reducing errors in targeting.
      • Reduces Blockers: Avoids issues related to repeatedly asking for messaging opt-ins, which can result in blocked Journeys.
      • Accurate Subscriber Metrics: Ensures subscriber counts reflect only supporters with valid messaging permissions.
      How:
      1. Separate States:
        • Supporters under the 24-hour rule will have a distinct state from those with active messaging permission tokens.
        • This allows nonprofits to target and message these groups appropriately.
      2. New Subscriber Definition:
        • Subscribers will now be defined as supporters with active messaging permission tokens only.
      3. Supporter Profile Updates:
        • The Subscriber Status in the supporter profile will reflect the updated definition.
        • If a supporter unsubscribes (e.g., by NP clicking the "Unsubscribe" link), their status will update automatically.
      4. Subscriber Number Updates:
        • Metrics will adjust in real-time based on supporter actions (e.g., unsubscribing), across the platform.
      Outcome
      • Enhanced ability to filter and target supporters effectively.
      • Reduced risks of triggering blocks when requesting opt-ins.
      • Improved accuracy of subscriber counts, ensuring metrics align with active permissions.

      FAQs

      1. What Is the Difference Between the 24-Hour Rule and Subscribers?

      2. How Does This Update Prevent Blockers?

      3. Will Subscriber Metrics Decrease After This Update?

      4. What Happens When a Supporter Unsubscribes? How Can They Do It?

      5. How Can Nonprofits Target 24-Hour Rule Supporters?

      6. Does This Update Affect Previously Published Journeys?

      7. Can Nonprofits Still Request Messaging Permission Opt-Ins From 24-Hour Rule Supporters?