You can reach your existing and prospective contacts and donors through various communication channels: email, direct mail, website, and maybe even SMS.
What about social media?
There is your Facebook page, but that’s not as direct as the other channels you have today; plus you don’t even know 99% of them by name or have a way to reach them without their contact information.
Facebook Messenger provides a direct, two-way communication channel with supporters. Managing thousands of messages manually is messy, and tracking those interested in supporting your cause is hard.
We've got you covered with automated Messenger journeys that are both personalized and easy to manage. They help you collect contact info, stories, and track giving history. Building connections to your mission, that leads to highly effective engagement with your supporters.
The best part is that information and communication doesn’t stay stuck on social media. You can extract data to import it into your CRM to expand your contact list and enhance your fundraising efforts.
Why: The existing platform's journey templates provided a starting point for nonprofits. However, expanding capabilities to allow personalization will empower nonprofits to tailor their journeys precisely to their needs, unlocking even greater potential and achieving results for their organization.
How: By giving nonprofits control to create and edit all aspects of a journey, they can create tailored supporter messaging experiences.
What: A Messenger journey builder that allows nonprofits to create their own communication and send messages to their Messenger contacts.