Grow Metrics - Topline

Definitions of Topline Numbers

Total Visits: Total visits across all Grow fundraising pages
Fundraisers Created: Total fundraisers created that have received at least one donation across all grow fundraising pages
Avg Revenue / Fundraiser: Average revenue per fundraiser that have received at least one donation across all Grow fundraising pages
Avg Conversion Rate: Total Visits / Fundraisers created that have received at least one donation across all Grow fundraising pages
Avg Donation: Average donation amount across Grow fundraising pages
Attributed Revenue: Total Revenue generated across Grow fundraising pages