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      Supporters Overview

      A unique way to identify your social network supporters along with access to valuable data.

      Overview

      Are you tired of not knowing who your supporters are on social networks? 

      Wouldn’t it be nice if you could not only identify who they are but also how much they gave in social?

      And what if I told you that you could export their data to fill that black hole of social fundraising in your CRM?

      Introducing Supporters - the best way to uniquely identify your social network supporters and get access to valuable data.

       

      Within Supporters, there are some exciting new features to include:

      • Supporter lists and segments
      • Supporter Profiles
      • Segment Recommendations
      • Export Reports

      The following is an overview of Supporters today and how it will unlock more opportunities in the future.

      General Q&A

      Let’s start with the basics…

       

      • What is the value of Supporters today?
          • Identify top groups of supporters based on relevant filters
          • View individual supporter profile information
          • Create Lists and Segments
          • Export data to CSV
          • View all Subscribers (not just those that fundraised, donated, or participated in a Challenge like the reporting in the old web app)
      • What additional value will be available in Q2?
          • Ability to create your own messaging journeys
          • Ability to create Segments and Lists to trigger messaging journeys
      • Who shows up as a supporter?
          • A Supporter in the GoodUnited platform is anyone who interacted with a GoodUnited product or service, including:
            • Messenger Subscribers
            • Individuals who created fundraisers from our Grow pages
            • Individuals who made donations to fundraisers to our Grow pages
            • Challenge Leads
      • Who does not show up as a supporter?
          • Direct/organic and non-Grow page API fundraisers and donors who did not connect in Messenger
      • What is the difference between a Segment vs. List? 
      • Lists are static and Segments are dynamic.  
            • A List is static and will not change unless you manually add/remove supporter(s) to the List
            • A Segment is dynamic and will grow as supporters meet the defined conditions and shrink as supporters no longer meet them
              • Ex. If you create a Segment for recently lapsed donors (condition = donated more than 12 months ago), a supporter would get added if they did not donate for 12 months, and then they would get removed once if they donated again) 
      • When should I use a List vs. Segment?
          • Lists
            • Lists are most commonly used for time-bound messaging campaigns
              • Ex. I want to send a GivingTuesday message to supporters who donated more than $200 this year
            • For reporting, Lists are often used to pull static information (e.g. I want a report of everyone who donated in February 2022)
          • Segments
            • Segments are most commonly used for evergreen messaging flows
              • Ex. I want to send a Birthday Coaching Journey to all birthday fundraisers
            • For reporting, Segments are often used to pull dynamic information (e.g. I want a report of everyone who’s raised $500 in the last 30-days)
      • What are Recommended Segments?
          • Recommended Segments are predefined filters that you can view, customize, and save as a Segment or List.
          • Only GoodUnited team members (super admins) can create Recommended Segments
          • Recommended Segments can be pushed to all or some nonprofits
          • We are going to continuously add new Recommended Segments on a regular basis

      • Can I use Supporters for Challenge reporting?
          • Yes - select the Participated in Challenge filter and select specific challenge
          • NOTE - only Challenges launched on the platform (e.g. use Grow pages) are currently available.  Once we add data outside of platform data all Challenges will be available
      • What data is included? 
          • Platform Data - any attributed revenue or Subscriber data since launch of platform
          • All Time - currently working to add all time data (e.g. data outside of platform)
      • What information is available in Supporter Profiles?
          • Email
          • Birthday (can edit)
          • Age
          • Gender (can edit)
          • Address (can edit)
          • Acquisition Date
          • Last Interaction Date
          • Total Lifetime Contribution
          • List and Segments
          • Mission Story
          • Stay Involved
          • Activity
      • What is the difference between ANY vs. ALL for filters?
        • All - displays supporters that meet all of the applied filters
          • Ex. 
            • Donated >$500 and Mission Story exists will return supporters who raised $500 AND have a mission story
        • Any - displays supporters that meet one or more of the applied filters
          • Donated >$500 and Mission Story exists will return supporters who raised $500 OR have a mission story
            • ANY is almost always less than ALL
      • How often are supporter segments refreshed?
          • 15 minutes
      • What revenue is included in the chart in Profile?
          • Total Lifetime Contribution - all revenue the supporter has raised and/or donated all-time